Abbott Laboratories created the brand name Similac for baby formula. Infant formula is a nutritive alternative for breast milk when a woman is unable or unable to breastfeed. Similac formulas are intended to deliver vital nutrients for newborns' healthy growth and development.
The Similac logo expands on the notion of the company name, which is composed of the phrase "similar to lactation." The brand's name appears in dark blue on a white backdrop in the logo.
The Similac Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
