AbbVie is a multinational biopharmaceutical business that was formed off of Abbott Laboratories in 2013. AbbVie, headquartered in North Chicago, Illinois, is focused on pharmaceutical product research, development, and commercialization. Immunology, cancer, neurology, virology, and general medicine are the company's main areas of specialization.
The AbbVie logo is a simple sans-serif style that represents consistency, professionalism, and accessibility. The lettering style gives a "handwritten" impression, giving the logo a distinct look.
The AbbVie Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
