Ace Hardware is a retail hardware chain with over 5,000 stores in more than 70 countries worldwide. The company was founded in 1924 in Chicago, Illinois, and is currently headquartered in Oak Brook, Illinois.
The Ace Hardware Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
