AstraZeneca is a British-Swedish multinational pharmaceutical and biopharmaceutical company. It was created in 1999 by the merging of Astra AB (Sweden) and Zeneca Group plc (UK). AstraZeneca is a renowned pharmaceutical company that specializes in the research, development, manufacture, and marketing of prescription medications. The firm specializes on a variety of therapeutic areas, including cardiovascular, gastrointestinal, neurology, cancer, and respiratory.
The AstraZeneca logo features the company's name in a bold, uppercase letters printed in a deep shade of blue, conveying a sense of trust, dependability, and professionalism. Adjacent to the name is a distinctive logo styled like a stylized rendition of the letters "A" and "Z" interlaced, with a brilliant golden-yellow color. The AstraZeneca logo represents the company's commitment to scientific innovation and its position as a worldwide, science-driven biopharmaceutical company.
The AstraZeneca Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
