Astellas Pharma Inc. is a Japanese multinational pharmaceutical company that specializes in drug research, development, manufacturing, and marketing. The firm was created in 2005 by the merging of Yamanouchi Pharmaceutical Co., Ltd. and Fujisawa Pharmaceutical Co., Ltd.
The Astellas logo features the name "Astellas" which comes from the Latin word "stella," Greek "aster," and English "stellar," meaning "aspired stars" or "advanced stars." The Astellas logo depicts a "Flying Star," representing the company's aim of providing hope and happiness via advanced science, technology, and insights. The Astellas logo red color signifies a healthy lifestyle and "quality of life," while the gray lettering demonstrates trust in modern science and technology.
The Astellas Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
