Roche is a Swiss multinational healthcare firm with a global presence. The company's full name is F. Hoffmann-La Roche AG. Roche is one of the world's major pharmaceutical firms, with a focus on pharmaceutical and diagnostic research, development, and production.
The Roche logo has served as the brand's trademark for nearly 60 years. It has the Roche wordmark in a hexagonal shape. The logo's color palette is blue and white. Blue represents a relaxing effect, trust, confidence, and professionalism. The wordmark is created in a smooth typeface with gentle and clean lines, exuding safety and peace.
The Roche Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
