Novartis is a Swiss multinational pharmaceutical business based in Basel, Switzerland. It is one of the world's major pharmaceutical businesses, engaged in the research, development, production, and marketing of a diverse variety of healthcare goods, including pharmaceuticals, generic medications, vaccines, and consumer health items.
Novartis logo is a combination of a wordmark and a graphic colorful icon. The color palette includes white, two icon colors (Persimmon and Spanish deep Yellow), and Novartis blue for the wordmark and one part of the graphic. The Novartis tricolor on a white backdrop lends elegance and sophistication to the wordmark, making it timeless and memorable.
The Novartis Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
