Crest toothpaste and oral care products are manufactured by Procter & Gamble. The Crest product range comprises a number of toothpaste formulas designed to meet diverse oral health needs. Crest Pro-Health provides complete care, Crest 3D White whitens teeth, Crest Gum Care promotes gum health, and Crest Sensi-Relief treats tooth sensitivity.
Crest toothpaste logo is wordmark-based, with the brand name "Crest" in an extra-bold sans-serif typeface. The first letter "C" is red, while the remainder of the letters are blue, representing freshness and safety. Donald Deskey developed the Crest logo in 1955. In 2014, Crest launched Crest Fresh and White to replace the defunct Gleem brand.
The Crest Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
