Optum is a health services and innovation company that is affiliated with UnitedHealth Group, one of the world's leading healthcare companies. Optum offers a diverse variety of health services, including healthcare analytics, pharmacy care services, population health management, and technology-enabled health services.
The Optum logo features the brand's wordmark in orange color. The logo's warm tone lends a sympathetic touch, while the primary typeface is from the Frutiger family. The Optum logo signifies Optum's mission to making healthcare accessible and effective for all Americans, and it is used on a regular basis to raise brand awareness.
The Optum Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
