Walgreens Boots Alliance (WBA) is a worldwide retail drugstore and health-care organization. Walgreens and Alliance Boots merged in 2014. Walgreens Boots Alliance manages a diverse portfolio of retail pharmacies, including the Walgreens chain in the United States, Boots in the United Kingdom and Ireland, and a number of other drugstore and retail brands worldwide.
The Walgreens Boots Alliance logo commemorates Walgreens' merger with Alliance Boots in 2014. The logo is "an open, growing globe" that represents the brand's capacity to serve clients from all over the world. The logo mark features a sphere shape formed by rectangular shapes. The Wordmark appears beside the shape.
The Walgreens Boots Alliance Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
