MinuteClinic is a retail medical clinic operated by CVS Health, one of the leading drugstore and healthcare firms in the United States. MinuteClinic offers walk-in medical care for minor illnesses, injuries, and wellness concerns. These clinics are often housed within CVS Pharmacy locations or in collaboration with other merchants.
The MinuteClinic logo combines a wordmark and an iconic symbol. The wordmark "MinuteClinic" is written in bold lowercase Helvetica sans-serif typeface. The insignia features a stylized heart with straight lines and rounded angles, colored red. The red color scheme suggests power, passion, and love, while the heart represents the company's devotion to exceptional treatment.
The MinuteClinic Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
