Weleda is an international company that manufactures natural and organic skincare, body care, and wellness products. The company was formed in 1921 in Switzerland by philosopher Rudolf Steiner and physician Ita Wegman. Weleda is well-known for employing natural and biodynamic materials in their products, which adhere to the concepts of anthroposophy, a philosophy that stresses the interdependence of the spiritual, social, and natural worlds.
The Weleda logo contains a center, upright staff, a weaving spiral pattern, and two interacting outside portions. The core, upright staff reflects the company's sense of purpose, while the weaving spiral design implies the creation of fresh, pure goods to meet the problems of modern living. The outer shape is protective and interdependent, representing social awareness and responsibility in business. The Weleda logo informs customers that the company, product, and philosophy associated with their health and beauty purchase are genuine, pure, ethical, and have a beneficial impact on the world.
The Weleda Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
