Lacalut is a brand of oral care products, particularly known for its toothpaste. Lacalut toothpaste is formulated to promote oral hygiene and address various dental concerns. The brand offers different types of toothpaste targeting specific needs, such as gum health, plaque control, and sensitivity.
The Lacalut logo is particularly bright, so it stands out on the shelf and is one of the most identifiable brands in its category. The Lacalut logo color scheme is bright red and white. The wordmark is done in bright red typography and set against a white backdrop. It features a faint pink underlining.
The Lacalut Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
