Metamucil is a brand of dietary fiber supplement that is widely used to improve digestive health. Metamucil's active component is psyllium husk, a soluble fiber obtained from the seeds of the Plantago ovata plant.
The Metamucil logo is described as bright and welcoming, with a yellow and orange backdrop that provides a pleasant and fun atmosphere, and a purple frame that gives a touch of refinement. The wordmark "Metamucil" is divided into two levels: "Meta" in huge letters using a strong cursive typeface with a purple outline, and "Mucil" in all caps written in a white and rigid sans-serif.
The Metamucil Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
