Tums is an antacid medicine that treats indigestion, heartburn, and acid reflux. Tums' active component is calcium carbonate, which serves to neutralize excess stomach acid. Tums is available over the counter in several forms, including chewable pills, soft chews, and liquid.
The Tums logo is a strong, rounded sans-serif wordmark set atop a diagonally oriented oval. The word "Tums" is printed in full capital letters in a strong white font on a blue backdrop that resembles a pill. The oval form of the insignia represents balance, togetherness, and friendliness, evoking a pleasant sense. The blue and white color scheme symbolizes dependability, professionalism, and perfection, reflecting the brand's reputation as a reliable antacid product.
The Tums Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
