Procter & Gamble owns the Vicks brand of over-the-counter pharmaceuticals. Vicks VapoRub is commonly administered to the chest and throat to aid with breathing and create a sense of comfort.
Vicks logo has a gradient green background which seems sleek and shiny, while the big white text in a sans-serif design exudes professionalism and strength. The logo is considered as powerful, contemporary, and easily recognized. The Vicks logo symbolizes the brand's care and dedication.
The Vicks Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
