Kotex is a well known and widely used brand that offers a variety of menstrual care products to meet the needs and preferences of individuals. These products, which include sanitary napkins (pads) and tampons, are intended to provide women with protection and comfort during their menstrual periods.
The Kotex logo uses a powerful bespoke typography and color palette. The logo's design has changed multiple times, most recently in 2018 when the second and third letters "O" and "T" were painted red.
The Kotex Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
