Acuvue is a contact lens brand manufactured by Johnson & Johnson Vision Care. These contact lenses are intended to treat a variety of refractive problems, including myopia, hyperopia, astigmatism, and presbyopia. Acuvue provides a variety of contact lenses with distinct characteristics to meet the varying demands of wearers.
The Acuvue logo is clean and simple, with a dark blue wordmark in a rigid typeface and the phrase "Brand contact lenses". The brand's focus on high-quality, comfortable, and creative vision correction solutions is reflected in its simple design, conveying confidence and clear vision.
The Acuvue Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
