The Motel 6 logo, released in 2010, is a basic and modern design that includes a blue square with the word 'Motel' in the top left corner and a giant red number '6' that takes up the majority of the space. The color palette of light blue, red, and white represents warmth, passion, professionalism, and reliability.
Motel 6 is a network of low-cost hotels in the United States and Canada. It was created in 1962 in Santa Barbara, California, by William Becker and Paul Greene, two construction builders. The name "Motel 6" relates to the initial hotel fee of $6.00 per night when the brand initially started. Motel 6 is recognized for its low-cost lodgings, which often provide basic facilities such as free Wi-Fi, cable TV, and pet-friendly regulations in most locations.
The Motel 6 Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
