The Premier Inn logo features a white sleeping moon and three stars on a purple background. The moon is on the right side of the circle, facing left. The logo is created to inspire a sense of coziness and comfort, and the color scheme of purple, white, and yellow represents serenity and relaxation.
Premier Inn is a British affordable hotel chain and the country's largest hotel brand, owned by Whitbread. It was founded in 1987 and has since expanded to over 800 hotels throughout the United Kingdom and Ireland, as well as other overseas countries like Germany, the United Arab Emirates, and India. Premier Inn hotels often provide comfortable accommodations with facilities like free Wi-Fi, on-site eateries, and convenient locations close to major transit hubs or tourist sites.
The Premier Inn Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
