Best Western logo has a modern blue color scheme, distinctive hand drawn writing, and a central globe with special elements such as a gradient, highlighting, and 3-D treatment. This design attempts to project a modern, welcoming, and memorable picture of the organization.
Best Western is a hotel brand owned by Best Western International, Inc., with over 4,700 locations in more than 100 countries and territories. For more than 70 years, this brand has been synonymous with comfort. Best Western has many brands under its umbrella: Best Western Premier, Best Western Plus, and Glō, classed as "Timeless"; SureStay, SureStay Signature Collection, and SureStay Plus labeled as "Value"; and SureStay Studio designated as "Extended Stay".
The Best Western Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
