The Super 8 logo has a minimalistic look featuring a bold "8," cursive "Super," and the phrase "By Wyndham" to signify its parent company, Wyndham Hotels and Resorts. The evolution of the logo reflects Super 8's journey from a budget motel chain to a global brand under Wyndham Worldwide Inc., emphasizing modernity and global presence.
Super 8 is a known affordable hotel brand that mostly serves the United States and Canada. It is owned by Wyndham Hotels & Resorts. Super 8 hotels are primarily built for budget-conscious tourists, with low prices and basic services like free Wi-Fi, complimentary breakfast, and in-room amenities such as coffee machines and TVs. The chain's name, "Super 8," refers to the iconic Super 8mm film format, suggesting nostalgia and simplicity.
The Super 8 Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
