The Mövenpick logo is an important symbol of the brand's principles and legacy. The logo has a bird silhouette above the wordmark, which was inspired by the founder's observations of seagulls' graceful motions. The color scheme features deep red, white, and gold, which represent energy, modernism, and elegance. The brand's logo has changed throughout time, with the present version highlighting Swiss precision and attention to detail.
Mövenpick is a Swiss hotel management company and hospitality brand that originated from Mövenpick Hotels & Resorts, which was founded in 1948 by Ueli Prager. The company initially started as a restaurant chain and expanded into hotels in the 1970s. Mövenpick Hotels & Resorts is known for its upscale hotels, resorts, and residences, which are often located in prime destinations worldwide. The brand is associated with luxury, quality service, and culinary excellence.
The Mövenpick Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
