The Sheraton logo's famous "S" represents a dedication to both history and the future. The brand name "Sheraton" appears beneath the "S" emblem. The Sheraton logo design reimagines the distinctive laurel as movement from the world and the spirit of gathering, representing Sheraton as a vital meeting point for communities throughout the world.
Sheraton Hotels & Resorts is a global hospitality brand that operates in more than 70 countries. Sheraton, founded in 1937, is one of the world's oldest and most recognized hotel brands. It is now part of Marriott International, after the company's acquisition of Starwood Hotels & Resorts, the former owner of the Sheraton brand.
The Sheraton Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
