The Kempinski logo is an exquisite calligraphic wordmark with a strong emphasis on color, namely "Stellar blue," a color created expressly for the company. The Kempinski Hotels logo pays homage to the brand's history as pioneers of luxury hospitality in Europe while maintaining a modern aesthetic. A touch of gold and neutral cream compliment the deep blue, while a secondary palette of reds, greens, and blues add vitality and brightness to in-room messaging.
Kempinski Hotels is a premium hotel management company based in Geneva, Switzerland. It was created in 1897 by Berthold Kempinski and is one of the world's oldest luxury hotel brands. Kempinski Hotels maintains a network of upmarket hotels, resorts, and homes in prominent places across the world, providing high-end lodgings, gourmet food, exquisite facilities, and personalized service.
The Kempinski Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
