The Mercure logo consists of a two-tiered wordmark where the top line uses bold capital letters in a modern geometric sans-serif font, while the bottom line appears in the same font but in a smaller size and thinner lines. The logo conveys a sense of stability and clarity.
Mercure Hotels is a brand of hotels managed by Accor, a French multinational hospitality company. Mercure Hotels are typically mid-scale properties offering a blend of comfort, affordability, and a touch of local charm. They cater to both leisure and business travelers and can be found in various locations around the world.
The Mercure Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
