Holiday Inn Express logo features two levels of lettering with "Holiday Inn" in smaller letters above "Express." The font is similar to Mahameru Oblique or Fonia Italic but with some modifications. A square icon bearing the letter "H" appears beside the wordmark lettering. The color palette consists of deep blue and white, symbolizing reliability and professionalism.
Holiday Inn Express is a hotel brand owned by the InterContinental Hotels Group. It is noted for providing inexpensive lodging alternatives aimed largely at business travelers and visitors seeking comfortable accommodations without the frills and high expenses of luxury hotels. Holiday Inn Express hotels often provide services such as complimentary breakfast, Wi-Fi, and business centers, with the goal of catering to visitors seeking convenient and efficient overnight alternatives.
The Holiday Inn Express Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
