The IHG logo features the acronym "IHG" in a clean Futura typeface. The change from bright orange to non-bold black lettering in the logo represents IHG's aim to portray itself as more serious and professional, matching with its changing brand strategy.
IHG, or InterContinental Hotels Group, is a global hospitality company that owns several popular hotel brands catering to different travel needs and budgets. From luxury accommodations under the InterContinental Hotels & Resorts brand to budget-friendly options like Holiday Inn Express, IHG offers a diverse range of lodging choices.
The IHG Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
