The Crowne Plaza logo consists of a flag shaped logo within an oval holding device, which sits above the hotel name printed in all capital, sans-serif typography. The flag shaped emblem consists of three wavy lines, and the logo's main color is purple. The color purple represents sophistication which reflects the brand's commitment to providing high-quality accommodations and services.
Crowne Plaza is an international network of full-service, luxurious hotels and resorts. It is part of the InterContinental Hotels Group (IHG), which also owns popular hotel brands including Holiday Inn and InterContinental. Crowne Plaza hotels are primarily geared at business visitors, with amenities like meeting rooms, conference facilities, fitness centers, restaurants, and high-speed internet access.
The Crowne Plaza Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
