The Radisson logo is a wordmark that consists of two lines of text separated by a thin line. The upper level holds the word 'Radisson' in bold letters, while the lower level has 'Hotels' written in smaller, thinner letters with bigger gaps between them. The logo's design reflects modernity and confidence, embodying the brand's commitment to hospitality.
Radisson is a global hotel brand with locations all over the world, providing accommodations ranging from luxury to mid-scale. Radisson Hotel Group's brands include Radisson Blu, Radisson Collection, Radisson RED, Radisson, and Park Plaza. Each brand serves to a particular market sector, with Radisson Blu being positioned as a higher-end choice recognized for its elegant design and luxury services, whilst Radisson and Park Plaza attract mid-scale tourists.
The Radisson Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
