The Carlson logo represents refinement, grace, and elegance. It has a thin serif typeface in medium beige and a two-colored flower-like logo above it, with yellow and red tones. The word “Hotel” is written in a contemporary, clean red typeface beneath the logo. This design attempts to express a sense of freshness and elegance while also emphasizing the principles of hospitality and high quality service.
The Carlson hotel group is now known as the Radisson Hotel Group. The redesign was revealed during the International Hotel Investment Forum in Berlin. The new name uses Radisson’s strong international brand equity to increase market recognition, improve marketing efficiency, and create extraordinary experiences for guests and owners.
