The Carlson logo represents refinement, grace, and elegance. It has a thin serif typeface in medium beige and a two-colored flower-like logo above it, with yellow and red tones. The word "Hotel" is written in a contemporary, clean red typeface beneath the logo. This design attempts to express a sense of freshness and elegance while also emphasizing the principles of hospitality and high quality service.
The Carlson hotel group is now known as the Radisson Hotel Group. The redesign was revealed during the International Hotel Investment Forum in Berlin. The new name uses Radisson's strong international brand equity to increase market recognition, improve marketing efficiency, and create extraordinary experiences for guests and owners.
The Carlson Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
