The Sokos Hotels logo features a bright red circle with a white S symbol, designed by Finnish graphic designer Kyosti Varis. This iconic logo is characterized by its modern and recognizable look, with the S symbol dividing the circle horizontally in two parts. The logo is complemented by a black bold typeface and is positioned between the words "Sokos" and "Hotels," creating a visually appealing and distinctive brand identity.
Sokos Hotels is a Finnish hotel brand owned by the S Group, Finland's largest retail cooperative. The chain offers hotels across Finland, as well as in Estonia and Russia. Sokos Hotels provides a variety of accommodations, including city hotels, spa hotels, and resort hotels, catering to both business and leisure guests.
The Sokos Hotels Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
