The Four Seasons logo features a tree that represents the change between the four seasons. The design separates the branches into four sections, each symbolizing a distinct season: winter, spring, summer, and fall. The logo has received small adjustments throughout time to improve its modernity while retaining its elegance and class. The logo's wordmark font is a bespoke serif typeface with smooth curves and crisp serifs, providing a feeling of consistency and strength to the brand.
The Four Seasons Hotels & Resorts is a premium hotel chain recognized for its opulent suites, superb service, and beautiful facilities. It was started in 1960 by Isadore Sharp in Toronto, Ontario. Since then, it has expanded globally, with operations in several major cities and resort places across the world.
The Four Seasons Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
