Comfort Suites logo features a large orange and yellow "C" with the word "Comfort" in dark blue below it. Comfort Suites is a hotel brand owned by Choice Hotels International. It is a mid-scale hotel chain that provides comfortable accommodations especially for business and leisure guests. Comfort Suites hotels often provide services like free hot breakfast, free high-speed internet access, exercise centers, swimming pools, and business centers. Separate living spaces with couch beds are common in the rooms, making them ideal for families or travelers in need of more space.
The Comfort Suites Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.