The UD Trucks logo is a basic geometric design, consisting of a red circle with the "UD" logotype. It was adopted in 2010, when the company changed its name from Nissan Diesel to UD Trucks Corporation. The "UD" in the logo stands for "Ultimate Dependability," reflecting the company's dedication to providing its clients with reliable and high quality goods and services.
UD Trucks is a Japanese commercial vehicle company that focuses on trucks, buses, and other large vehicles. The company was formed in 1935 as Nissan Diesel Motor Co., Ltd. and later renamed UD Trucks after being bought by the Volvo Group in 2007. UD Trucks has a global presence, with production and sales sites located in a variety of nations.
The UD Trucks Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
