Divco was an American brand known for manufacturing delivery trucks, primarily milk trucks, from the 1920s through the 1980s. The name "Divco" stands for "Detroit Industrial Vehicle Company." Divco trucks were recognizable for their distinctive appearance, featuring a rounded front end and often a dual-purpose driver's seat that allowed drivers to sit or stand while making deliveries.
The Divco logo is made of silver letters with a metallic sheen, with the letters growing towards the center and tapering towards the corners, mirroring the design of the Divco trucks.
The Divco Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
