International Trucks is a well-known producer of commercial vehicles, specializing in heavy-duty trucks and other industrial vehicles. It's a brand that's been there for nearly a century, with a long history in the automobile business. It was once known as the International Harvester Company, and it manufactured agricultural machinery, vehicles, trucks, and construction equipment. In 1986, the company's name was changed to Navistar International Corporation, reflecting its major concentration on trucks and diesel engines.
The International Trucks logo features a diamond symbol bearing the word "International" in the center. The designers added a silver border to give the rhombus a voluminous look. The logo shows the company's commitment to innovation and quality, as well as its long past as a major participant in the transportation business for over a century.
The International Trucks Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
