Navistar International Corporation is an American holding company with companies that manufacture International brand commercial vehicles, diesel engines, and IC Bus school and commercial buses. It is headquartered in Lisle, Illinois. Navistar is the successor company of International Harvester, which was a major producer of farm machinery, construction equipment, trucks, and other vehicles in the United States.
The Navistar logo features a silver bordered shield bearing the word "International". The brand name is written in blue text above the shield. The blue color of the logo represents the company's trustworthiness and reliability, reflecting its commitment to the protection and comfort of its customers.
The Navistar Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
