The Scania logo features a griffin which represents virtues like power, speed, vigilance, and courage. The griffin's red color denotes desire, while the crown color, which has alternated between gold and silver throughout the company's history, represents power, courage, strength, and reliability. The logo's blue color represents confidence and professionalism.
Scania is primarily known for manufacturing commercial vehicles, including trucks and buses, rather than automobiles. Scania, a Swedish company, has been building heavy duty trucks, buses, and other commercial vehicles since the late 1800s. The organization is well-known for its devotion to quality, dependability, and innovation in the transportation industry.
The Scania Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
