The Freightliner Corporation is a well known American manufacturer of heavy duty trucks, chassis, and semi-trailer trucks. Founded in 1942 and headquartered in Portland, Oregon, Freightliner is a subsidiary of Daimler Trucks North America LLC, which is itself a subsidiary of the German company Daimler AG.
The Freightliner Corporation logo represents the massiveness and strength of the vehicles produced by the brand and its willingness to work with heavy loads. The badge on the vehicles features the name of the brand in a plain sans serif type, slightly italicized.
The Freightliner Corporation Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
