Hino is a Japanese commercial vehicle manufacturer, well known for its trucks and buses. The company was founded in 1942 and is a part of Toyota Motor Corp. Hino trucks and buses are widely utilized across the world for a variety of purposes, including transportation, construction, logistics, and more.
The Hino logo is a stylized letter "H" with arched vertical bars that form an open oval with a horizontal bar in the center. The logo is designed with a glossy gradient silver and resembles a shuriken, which is a symbol of Asian culture and tradition.
The Hino Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.