Horki Automotive is a Belarusian automobile manufacturer based in Horki, Belarus. It is a division of BelAZ, a leading manufacturer of haulage and earthmoving equipment. Horki Automotive specializes in the manufacturing of trucks, buses, and other commercial vehicles. They are well known in the industry for their durable and dependable vehicles, which are utilized in a variety of industries including transportation, construction, and logistics.
The Horki logo depicts an oval with two crossbars and contains Chinese characters to represent its country. Horki is a Kia Motors sub brand that focuses on the Chinese vehicle market. The name "Horki" combines the Chinese characters "Hor" for China and "Ki" for driving, implying harmony and drive. The brand was presented at the Shanghai Motor Show and aims to better satisfy the particular demands of Chinese consumers.
The Horki Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
