JAC Motors, officially known as Jianghuai Automobile Company, is a Chinese state-owned automaker that also produces commercial vehicles. JAC Motors was founded in 1964, and its headquarters are in Hefei, Anhui Province, China. Initially, it produced trucks, but over time, it expanded its product range to include passenger vehicles, buses, and other automotive components.
The JAC Motors logo comprises of a wordmark encased in an oval medallion with a basic yet bold and aggressive typography. The color palette consists of silver and black, as well as numerous silver-gray tones that produce a three-dimensional look. The JAC Motors logo reflects the company's confidence, growth, and modernism.
The JAC Motors Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
