IM Motors is a Chinese electric car business formed in 2019 by Freeman Shen, the former CEO of Volvo Cars China. The business sought to build high performance electric vehicles with superior self-driving capabilities. IM Motors became known for its ambitious aims and inventive designs.
The IM Motors logo is designed to blend modernity and technological innovation, reflecting the brand's commitment to cutting-edge electric vehicles.
The IM Motors Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
