General Motors (GM) is one of the largest automobile manufacturers in the world. Headquartered in Detroit, Michigan, GM was founded in 1908 by William C. Durant. Over its long history, GM has been a major player in the automotive industry, producing a wide range of vehicles under various brands, including Chevrolet, Buick, GMC, and Cadillac.
The General Motors GM logo has a lowercase lettering with the letter "m" underlined. The logo is surrounded by a square frame with rounded corners. The logo is designed to reflect General Motors' current focus on electric car technology, zero emissions, and zero congestion.
The General Motors GM Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
