Chevrolet, commonly referred to as Chevy, is an American vehicle subsidiary of the larger General Motors (GM) conglomerate. Chevrolet was founded in 1911 by Louis Chevrolet and William C. Durant and has since become one of the world's most famous car brands. The firm manufactures a wide range of vehicles, including automobiles, trucks, and SUVs, catering to a variety of market sectors.
The Chevrolet logo is commonly referred to as a cross, but in North America, it is recognized as a bowtie. The horizontal parallelepiped is overlapped by the square to make a cross-shaped figure, which is painted yellow and silver. The Chevrolet logo is created to stand out with vibrant colors that evoke passion and strength.
The Chevrolet Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
