Buick is an American automobile brand that is a member of the General Motors (GM) family of companies. David Dunbar Buick created the company in 1899, and its headquarters are in Detroit, Michigan. Buick primarily manufactures luxury automobiles such as sedans, SUVs, and crossovers, catering to a market niche that lies between mainstream and premium brands.
The Buick logo features three shields and the wordmark placed beneath them. The shields can be traced directly to the Scottish Buick family's ancestral arms. The logo is a symbol of prestige for the Buick Motor Division.
The Buick Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
