The SAIC Motor logo features a blue circle with a horizontal bar in the center, with the abbreviation "SAIC" inscribed in capital letters. This logo is one of several redesigns that have happened throughout the years, showing the company's development and change.
SAIC Motor has joint ventures with numerous foreign automakers, notably General Motors (GM) and Volkswagen Group, allowing it to manufacture and sell vehicles under a variety of names, including Buick, Chevrolet, Volkswagen, and others. SAIC Motor also has its own brands, including MG, Roewe, and Maxus.
The SAIC Motor Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
