Baojun is a car brand owned by the Chinese joint venture SAIC-GM-Wuling Automobile, a collaboration between SAIC Motor, General Motors, and Liuzhou Wuling Motors Co Ltd. Baojun's primary concentration is on developing inexpensive automobiles, mainly for the Chinese market. The brand was founded in 2010, and it has since gained popularity for providing vehicles with competitive features at low prices.
The Baojun logo was redesigned in 2019, with the introduction of a new "Diamond Badge" badge for its upper-level "premium" vehicles. The Baojun logo has a geometric design that resembles a cut diamond, conveying the brand's principles of "open, creative, free, and believe," as well as reflecting the aesthetics of China's younger vehicle customers.
The Baojun Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
