Haval is an automobile brand owned by Great Wall Motors, a Chinese automaker. Haval specializes in SUVs (Sport Utility Vehicles) and is one of China's leading SUV manufacturers. The brand has acquired international prominence for its broad SUV lineup, which caters to a variety of market niches. Haval automobiles are noted for their affordable prices, sophisticated styling, and technical features. They have been growing into foreign markets such as Australia, Russia, South Africa, and other European nations.
Haval logo consists of the brand name in a metallic color. The wordmark is executed in all caps in a clean and modern sans-serif typeface with strong and sleek characters that are slightly italicized.
The Haval Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
